2010
Android became 3rd, HTC enters top ten – Gartner reported
Android became the World's third most popular smart phone operating system. It means over 10 million new users in Q2 2010 and numbers are rising constantly.
Worldwide mobile device sales to end users totalled 325.6 million units in the second quarter of 2010, a 13.8 percent increase from the same period in 2009, according to Gartner, Inc. Smartphone sales to end users accounted for 19 percent of worldwide mobile device sales, an increase of 50.5 percent from the second quarter of 2009. In the smart phone operating system (OS) market, Android expanded rapidly in the second quarter of 2010, overtaking Apple’s iPhone OS to become the third-most-popular OS in the world. In the U.S, it also overtook RIM’s OS to become the No. 1 smart phone OS in this region. Smartphone sales to end users totalled 61.6 million units in the second quarter of 2010, a 50.5 percent increase from the same period in 2009. The top four smart phone OS vendors exhibited growth in the second quarter of 2010, and accounted for 91 percent of the worldwide smart phone OS market, up 6 percent year-on-year. “Launches of updated operating systems will help maintain strong growth in smart phones in the second half of 2010 and spur innovation. But we believe market share in the OS space will consolidate around a few key OS providers that have the most support from CSPs and developers, and strong brand awareness with consumers and enterprise customers.” - said Carolina Milanesi, research vice president at Gartner.
The second quarter also saw some movement in the top 10 mobile device manufacturer rankings. HTC made its debut in the top 10 worldwide ranking, holding the No. 8 position with 139.1 percent growth year-on-year. This reflects the popularity of its Android portfolio but also a more aggressive branding strategy compared to the same period in 2009.